Fundamentals About SEOMay 15, 2022
Are you familiar with SEO? What do you know about it? Are you aware that this is one of the most important things that you should consider in your online business? Let's break it down simply.
First off, SEO stands for Search Engine Optimization. It is the process of improving your website in order to increase the chance of being found in different search engines like Google when visitors are surfing or searching online.
The more visible you are in the search results, the more likely you will receive more people in your business because being found on the results will attract your prospects. It is considered as the Blue Ocean Strategy.
There are a lot of ways to boost your website in search engines and one of the ways is to use keywords. Keywords are terms, ideas, or simple words that define what a context is about. In terms of SEO, they are the words or even phrases that people search in different search engines to find a specific subject.
As a result, knowing the right keywords that your prospect use will help you be found much faster and easier by your target customers. Also knowing the specific keywords for your business will help you rank in search engines, especially Google, the most widely used search engine.
Did you know that being on the first page of the search engine results can give you a continuous stream of FREE clients? Yes, that's the truth.
As we all know, not everyone is very eager to browse until the 5th or 10th page of search results when they are looking for something, either they look for the top answer or just browse until the end of the page and choose from there. Who can't relate, right?
Although at this present time, many businesses have been paying for ads just to rank on the first page, it is not sustainable and effective because not only you will have to pay by Ads to continuously just to stay on top but most searchers don't even look at those answers because they know that is there as an Ad! meaning they are paying to be there and not because people are really looking for them or had been using their service or items. (think for yourself, do you like to click on Ads?!)
But if you are on the top results organically, you establish trust with your customers. We all know how important trust is moreover in this era of the online world, most of us are searching for credibility when doing any purchase. Aside from trust because you rank organically, you can also stay on the top results for a longer time as you are using the right terms and keywords for your business.
Simple way to think of this:
SEO = your own your top positions = YOUR ASSET
Ads = you pay to appear on top, once stop, drop to the bottom to nothing = YOUR EXPENSE
So now you understand the fundamentals of SEO.
Need help in knowing the right keywords for your business like our clients?
We have helped over 10 different industries such as Medical, Branding, Teaching, Beauty, Real Estate, eCommerce, even personal branding etc.
Moreover, we understand that not everyone can advertise their services through ads because it loses their credibility as service providers (just like doctors, lawyers and accountants!) so we are here to help you rank organically on Google Search to get FREE eyeballs and new clients!
Check our Visibility Boost Keywords Bundle to start or book a free call with us to tell us what you want to achieve.