Benefits of updating your website for SEO purposesJan 11, 2023
Business Owners, when was the last time you/ your team update your website?
Ideally, you would tell us every week.
Worse case, is that it wasn't updated for years and the year is showing 2000 at the footer of the website...… leading to bounce out of potential clients very soon even they clicked into it.
Therefore, websites should be reviewed and updated on a regular basis to ensure they are effective and efficient. But how often should you update your website, and what types of updates are most important? Keep reading to find out.
There are a number of factors to consider when determining how often to review and update your website, including the following:
1. The purpose of your website
As your website is for business representing your online Brand, it is important to keep it up-to-date with fresh content. This will help attract new customers and maintain existing ones.
2. Your website's goals
What do you want your website to achieve? Does it already include a eshop for purchase? Does it attract B2B or media attention? Does it solves the questions of your potential clients so they would trust you? Make sure your website's content aligns with your goals. Make sure to add different contents so your client attraction pipeline grows, trust grows, leading so sales growth.
3. Your target audience
Who is your target audience? Keep them in mind when creating or updating content. If they are everyday ordinary people, for example, in our doctor/ counseling clients website, simple Q&A is the easiest form to answer patient's questions and worries. On the other hand, when we see contents that are written only for the insider/ doctor peers, that may lead to potential clients leaving the website as they cannot connect with what you are saying. So think of who you are talking to and therefore the style of the content!
4. Search engine optimization (SEO)
Regular updates is important for several reasons. It keeps your website looking fresh, it can help improve GOOGLE understand that you are really the authority and expert of your industry! Therefore, of course this helps search engine optimization (SEO). Frequency? Of course the more the better.
For example, 1 blog each week and add the keywords that we research from our AI SEO system into the blogs. Our professional content writing team and SEO technical team knows how to do this putting our client's worry of not able to be up to date at ease.
In short, there are also several types of website content that need regular updating in order to keep your website current and relevant. This includes things like blog posts, news articles, product descriptions, and more. If any of this content is outdated or no longer accurate, it can reflect poorly on your business and therefore losing potential clients who land on your ONLINE Business address/ your online SHOP.
By keeping your website up-to-date, you may maintain a high level of SEO (check out our Ebook value bundle in the ESHOP of our website teaching you how with examples!) This, in turn, will help you attract more website visitors and potential customers. So don't wait too long to review and update your website - the sooner you do it, the better!
Take action now to refresh your online Brand! This will help ensure that your content is accurate and current, appealing to BOTH website visitors and GOOGLE search. Maintain a high level of SEO and attract your fresh pipeline of potential customers everyday.